Hydrogen’s commercial horizon: progressive strategies to mature the market

Reframing the energy narrative for a secure, low carbon global energy future with commercially viable hydrogen requires pragmatic solutions that address cost competitiveness, demand creation and infrastructure development. Fostering international collaboration and technological innovation is also critical to bridge the gap between current market conditions and future sustainability goals. Key to success is the development of robust political strategies that establish clear, long-term commitments to hydrogen development while providing certainty across the hydrogen value chain; including cross-border collaboration and knowledge sharing to unlock efficiency gains, set international standards, and facilitate global hydrogen trade. The interconnected economic, technological, and policy challenges standing in the way of a mature hydrogen market require an integrated approach where solutions go hand in hand with realistic market expectations.